I’m Fran Luckin. South African, Chief Creative Officer at VML South Africa.

The best piece of advice my father ever got was “Always say the second thing that comes into your mind.” He passed it on to me.

I took a long time to learn this lesson.

This is where I write down some of the things I think about before I say them out loud.

I’ve also curated some of my work on here, on the “Work” page. It’s a very subjective and personal selection of stuff I’ve done over the years with some amazing people.